Health care providers that ignore consumers’ rising privacy and security concerns could be missing an important selling point for potential enrollees, says Robert Siciliano, CEO of IDTheftSecurity.com. Consumers want reassurance that their data is protected, especially following data breach fiascos that have 92 percent of U.S. Internet users concerned about their online privacy, according to the TRUSTe 2014 U.S. Consumer Privacy Report.
So even though a potential enrollee may have complete faith in your service and reputation, they may be unnerved by the pathways of information exchange: the Internet, mobiles, wireless networks, computers, Siciliano says. They know that their personal health data is out there in “space,” up for grabs. AllClear ID provides the following guidelines for healthcare insurers and providers:
- Continue to use state-of-the-art IT techniques to secure cloud services, access points, databases and mobile devices; and to better monitor systems for breaches.
- Improve security of corporate devices and employees’ personal mobile devices used for work.
- Enhance employee training at all levels to decrease errors, improve device security and ensure HIPAA compliance. Also train employees around how to comfortably talk to customers about how their data will be protected.
- Institute an identity protection program for enrollees to make them feel safe signing up with you and reduce the pain if there is a breach.
Source: Healthcare Providers Gaining Trust by Marketing Security
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